#1 UK paid game
No. 10: Full Confidence reached the top of the UK App Store paid games chart, placing above Minecraft and other major titles.
No. 10: Full Confidence Press Kit
No. 10: Full Confidence is a satirical political survival game about crisis management, factional pressure, and the slow unravelling of authority. You play as Prime Minister, juggling Cabinet, Backbenchers, the Media and the Public while trying to stay in office one ridiculous headline at a time.
Fact Sheet
Title
No. 10: Full Confidence
Developer
Sleepy Boy Studios
Genre
Political survival / crisis management / narrative strategy
Platform
iOS | Android | macOS
Monetisation
Premium single-player game with optional in-app purchases
Setting
A fictionalised contemporary British premiership
Core Hook
Keep four competing factions happy long enough to avoid collapse
Website
Reusable Copy
30-word version
You're Prime Minister, and it's going about as well as you'd expect. No. 10: Full Confidence is a darkly satirical survival game about clinging to power through one crisis after another.
Boilerplate
Sleepy Boy Studios is an indie dev studio founded by Ben Brewis in Manchester, UK. Making apps and games for iOS, Android, PC and Mac over the last 10 years.
Long description
You're the Prime Minister. It's going about as well as you'd expect. No. 10: Full Confidence is a darkly comic political survival game where you cling to power through an endless parade of very British crises; strikes, scandals, a Chancellor who's done something unspeakable, and newspapers sharpening their knives before breakfast. Every crisis lands on your desk with a ticking clock and no good options: please the Cabinet and enrage the backbenchers, throw the Media a bone and watch the Public turn, or make the brave choice and lose everyone at once. Keep the four factions of Cabinet, Backbenchers, Media and Public, just onside enough to survive another month in office. Lose them, and you'll be remembered in the way British Prime Ministers usually are: briefly, and unkindly. Hundreds of hand-written crises, a cast of rivals with their own designs on your job, and a fresh way to fall from grace every single time. It's the impossible job, as a game. How long can you last?
Screenshots and downloads
Screenshot gallery
The game, as it actually looks
Core gameplay, crisis decisions, faction pressure, PM briefings, PM history, election screens, and the primary app icon.
Click any image to open it larger.
App Store recognition
Store presence
No. 10: Full Confidence reached #1 on the UK App Store paid games chart, ranking above established titles including Minecraft, and was selected by Apple for editorial promotion.
Featured by Apple
Apple selected No. 10: Full Confidence for the New Games We Love promotion on each countires App Store, helping introduce the independently developed game to a wider audience.
Featured across the App Store
Apple highlighted No. 10: Full Confidence in the New Games We Love collection, giving the game prominent placement across the Games tab and App Store editorial features in multiple regions.
Contact
Press, interview, and coverage enquiries
Primary contact - Ben
For interview requests, launch coverage, review enquiries, feature pitches, or if you need a cleaner asset bundle than what is currently published on the site, contact Ben at:
Please include your outlet, deadline, and what you need so requests can be turned around quickly.
Download the full press pack
Prefer everything in one place? Download the full press pack for screenshots, icon files, and supporting materials, or email press if you need anything additional.
Download Press Pack